Flower By Edie's New Vapes Looks Like Something Straight Out Of 'Mad Men'
by Rudy Sanchez on 07/27/2020 | 2 Minute Read
Cannabis users are a diverse bunch, and while many started smoking dirt weed out of cheap plastic bongs or maybe even an apple or empty soda can, it can difficult to tell the difference between high-end and "this will do." Even with vaporizers, many cannasseurs are usually working with the same generic-looking devices.
A passion for mid-century design is what led Flower by Edie Parker founder Brett Heyman to create a line of cannabis accessories inspired by the chic purses from the 50s and 60s, and now he's brought that same look to a new line of disposable vaporizers.
Flower by Edie’s disposable vape line includes Early Bird, a 3:1 CBD/THC blend designed for AM puffs with that first cup of coffee or morning hike, Happiest Hour, a 2:1 THC-heavy mix made for socializing, and Nightcap, a 10:1 THC-dominant combo designed for relaxation.
The disposable vapes feature the same bright and bold colors of the premium packaging, which features brightly striped and luxurious boxes with lined interiors, reminiscent of old school hat boxes. Typography finds inspiration in the heyday of midcentury design, and conjures images of the old Las Vegas, before DJs, bottle service, and TV chefs took over the city.
“When we launched Flower by Edie Parker last year, it was our goal, that individuals engage with cannabis like any other brand that sparks joy in their lives,” said founder, Brett Heyman via press release.
In addition to the new line of disposable vapes, Flower by Edie has also announced a partnership with MedMen, making the brand’s stylish and irreverent line of accessories to MedMen locations throughout Los Angeles.
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