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Student Week Project: Remix Biscuit

by Shawn Binder on 07/24/2020 | 2 Minute Read

Biscuits just got a whole lot cooler thanks to this branding concept for Remix.

The packaging blends musical elements from the past and combines them with vivid imagery that speaks to the flavors of the biscuits. The black and white details pair well with the pop-culture and futuristic images to make this branding concept a true melding of the innovative and classic.


"Remix biscuits is a collaborative branding concept meant to disrupt a supermarket category. As a group, we found the current biscuit market is very traditional, with new brands lacking innovative ideas and experimentation, leaving a gap in the market for a brand that is both fun and refreshing. 

Introducing the idea of remixing the biscuit market, we combined music into the Remix process with traditional biscuits and unique flavor combinations, creating a funky and fun experience. 

Remix focuses on bringing the new and old together, a process well-known in modern music, sampling, and remixing. Plus, who doesn’t love music?!"

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