The appeal of Allure is in the idea that there are three different flavors for three times of the day, corresponding to the beverages you’d ordinarily have during those moments. The design is modern and geometrical, yet simple enough to have the dominant feature for each flavor variant to be the color of the bottles.
The first offering of Allure mimics the color palette of the morning, and the tonal story of the brand progresses to end with a rich blue, representing night. Additionally, a circular logo on each bottle shows the ideal point in the day where you’d drink one of their beverages.
“The brand is called Allure, and it means “the quality of being powerfully and mysteriously attractive or fascinating.” It is a sparkling water brand that makes healthier alternatives to the usual drinks we have, yet they preserve the same flavors.
The concept makes drinks dedicated to a particular time of the day, which means having three flavors, three times out of the day.
The audience I have targeted in this project are adult women between the age of 25 – 35, that are healthy and have a busy life; they like to stay hydrated and fresh throughout the day.”
