Student Week: The Noble Experiment

The Noble Experiment pays homage to the Prohibition era by using collages of Al Capone to represent two different periods of his involvement. The darker label represents Capone's time in jail, while the lighter represents the times where he helped smuggle gin into the country. We're digging the parchment elements that are featured on both of the bottle designs, and love that each highlights more information on the history of Prohibition. With Noble Gin, you won't be able to help but feel a little naughty with your nightcap.

A gin brand that is based around a 1920 Prohibition conspiracy theory.

It was thought that the American government poisoned alcohol to stop people drinking in the 1920s,  naming it the 'The Noble Experiment.'

Chemists prescribed alcohol using fake prescriptions whilst Al Capone, a notorious American gangster, orchestrated the smuggling of alcohol into the country. 2 gins, 2 stories. A heavier, drier gin shows Al Capone’s imprisonment. Whereas a lighter, sweeter gin shows the joyous and mischievous side of the prohibition.

Packaging in brown paper and in a wooden box to disguise the alcohol, authentic to the 1920s era of Prohibition.