Student Week: Økologisk Thy Pilsner

Sometimes, all you need is a brand new typeface to refresh a tired beer brand. This conceptual rebranding reimagines Denmark's Økologisk, and give it a decidedly retro feel without the kitsch factor.

Sometimes, all you need is a brand new typeface to refresh a tired beer brand. This conceptual rebranding reimagines Denmark's Økologisk, and give it a decidedly retro feel without the kitsch factor.

This is a conceptual packaging redesign for an ecological pilsener, Økologisk Thy Pilsner, of Thisted Bryghus. 

Økologisk was the first ecological beer on the market in Denmark and has won multiple tasting tests. The actual current bottle and label, however, makes it look like a cheap discount beer. Theodor and I thought it deserved better, so after having researched, we ended up with a design catering to a younger audience, making it seem fresh with a touch of retro, while at the same time avoiding the look of expensive craft beer.