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Student Week: Your Auto Motor Oil

by Shawn Binder on 07/24/2020 | 1 Minute Read

Motor oil just got a modern refresh, thanks to the design concept Your Auto Motor Oil.

The clean design by Noah Kinney allows the details of the product to come into focus, inspiring confidence in the purchaser. The pouch is innovative for the category itself, and each of the patterned and colored tops adds a dose of flair uncommon to the market.


"After discovering a very evident need for a new demographic in the automotive industry, I sought to create a more versatile look for motor oil. 

With a bold and inviting color palette, this new packaging design speaks against a sea of ugly chrome gradients, as well as walls of dense information. This is a new brand, one that speaks to the majority of car owners that want to take better care of their vehicles. Every detail counts and is significant in this clean and minimal design. This will increase a consumer's confidence and reduce the amount of time it usually takes to decipher just which product each customer needs."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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