HURRY: Dieline Awards 2023 Early Bird Deadline Ends December 13th
Featured image for Student Week: Dale's Pale Ale Rebranding Concept

Student Week: Dale's Pale Ale Rebranding Concept

by Shawn Binder on 07/24/2020 | 2 Minute Read

This rebranding concept for Dale's Pale Ale puts a unique spin on the patriotic feel of the previous design, which, before their actual redesign this past year, always felt like the Budweiser of the craft beer scene.

The modern typeface and geometric elements reenvision the way the American flag gets interpreted, and the chunky font brings an element of character to the can design, making Dale's the perfect brew to crack open the next time you're grilling this summer.


"Rebrand for America’s first craft-canned mountain pale ale. The logo and identity consist of geometric shapes and a playful typeface, Export, inspired by blues music album art and posters. The colors and compositions refer to the strong, patriotic feeling of the brand."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like