Student Week: Dale's Pale Ale Rebranding Concept
by Shawn Binder on 07/24/2020 | 2 Minute Read
This rebranding concept for Dale's Pale Ale puts a unique spin on the patriotic feel of the previous design, which, before their actual redesign this past year, always felt like the Budweiser of the craft beer scene.
The modern typeface and geometric elements reenvision the way the American flag gets interpreted, and the chunky font brings an element of character to the can design, making Dale's the perfect brew to crack open the next time you're grilling this summer.
"Rebrand for America’s first craft-canned mountain pale ale. The logo and identity consist of geometric shapes and a playful typeface, Export, inspired by blues music album art and posters. The colors and compositions refer to the strong, patriotic feeling of the brand."
- Designer: Nicole Kupferman