The laundry industry is inherently wasteful with liquid detergents containing 60 to 90% water, while 900 million jugs are discarded annually. This new line of laundry products from Seventh Generation works to eliminate these issues through plastic free, refillable packaging.
Focusing on a fresh idea, the product packaged becomes laundry in pill form. 100% plant based and adaptable for any machine the product is minimally wasteful. It is then packaged in a glass bottle with a sulapac lid. The sulapac material is a renewable, compostable material that complements the recyclability of the glass. Other items in the line include a laundry stain stick and an oxygen booster in tablet form (packaged fully in sulapac).