Student Week: Yours
by Jessica Deseo on 07/23/2020 | 2 Minute Read
Feeling open and comfortable about your sexuality at the start of puberty is important. The stigma and anxiety over contraceptives and menstrual aids can bring anxiety at a young age. Designed for a young and modern consumer, all delivered by mail and aesthetically pleasing with a cohesive color palette and bold illustrations.
Yours is a new online subscription service that provides contraceptives and menstrual aides. The brand aims to empower its target audiences of sexually active young women, ages 14–20, by challenging the stigma and insecurities associated with female sexuality. Yours strives to provide universal access to its products, fighting the pain points of young women with personal anxiety or intolerant families.