Student Week: De Cecco Pasta

by Shawn Binder on 07/23/2020 | 1 Minute Read

Nicole Kupferman's conceptual packaging for De Cecco pasta uses a unique color palette that distinguishes it from other pre-made options.

The white shapes on the box mimic the pasta contained inside the packaging, and the cut-out shape reveals the product within. The san-serif font is clean and allows the story of the brand to come into focus when it comes to the back of the packaging, elevating pasta to a new level.


"Package redesign for De Cecco pasta. The design consists of graphic representations of the different pasta and their shapes, paired with saturated complementary colors."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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