Student Week: De Cecco Pasta

Nicole Kupferman's conceptual packaging for De Cecco pasta uses a unique color palette that distinguishes it from other pre-made options.

The white shapes on the box mimic the pasta contained inside the packaging, and the cut-out shape reveals the product within. The san-serif font is clean and allows the story of the brand to come into focus when it comes to the back of the packaging, elevating pasta to a new level.

"Package redesign for De Cecco pasta. The design consists of graphic representations of the different pasta and their shapes, paired with saturated complementary colors."