Student Week: De Cecco Pasta
by Shawn Binder on 07/23/2020 | 1 Minute Read
Nicole Kupferman's conceptual packaging for De Cecco pasta uses a unique color palette that distinguishes it from other pre-made options.
The white shapes on the box mimic the pasta contained inside the packaging, and the cut-out shape reveals the product within. The san-serif font is clean and allows the story of the brand to come into focus when it comes to the back of the packaging, elevating pasta to a new level.
"Package redesign for De Cecco pasta. The design consists of graphic representations of the different pasta and their shapes, paired with saturated complementary colors."
- Designer: Nicole Kupferman