Student Week: Kodak M35, 'Unpredictable Characters'
by Bill McCool on 07/23/2020 | 2 Minute Read
If you think about it, there's a whole generation that might never touch a camera that isn't contained on their mobile device. The camera, in all its glory, could someday look as obsolete as a Walkman or even a landline.
That's why we love this point and shoot camera concept by Carmen Ngooi. Not only does it look like the disposable Kodak cameras of the 90s, but it also features "Unpredictable Characters" that capture the surprising and unanticipated nature of photography.
"The Kodak M35: Unpredictable Characters is a project targeted towards young, creative people that are interested in all things retro, self-expressive, and, of course, creative.
The product is a 35mm point and shoot film camera that works even without batteries created by a division of Kodak in Asia. This project aims to promote film photography as a hobby where one can have fun while creating memories and expressing themselves.
Film photography may seem intimidating, but the unpredictability of the outcome is what makes the experience so fun! The theme of Unpredictable Characters was inspired by the unpredictable process of film, and these characters are all unique, hoping to strike a chord with the user. The project comes with a box that has a sliding perspex panel on the front for better accessibility, holes on the sides to loop a ribbon in when you want to carry it as a bag, multiple tinted perspex that has been laser cut in shapes to frame the camera in a story-like setting, the Kodak m35 camera, a roll of film, a battery, and a mini-manual for the camera.
This project hopes to make film photography less intimidating while bringing the unpredictable charm out of everyone."
- Designer: Carmen Ngooi
- Client: Kodak
The GRO Agency