Crayola has grown up in this sophisticated and beautiful design project for the beloved crayon brand. The logo gets an adult makeover, but maintained the rainbow coloring of the original packaging as a way to emphasize the new look. By allowing the box to look like a color prism, the instantly recognizable brand finds new life in an older crowd. Brand loyalty is fierce, and with this refresh, Crayola will have people coloring for their entire lives.
For this project I wanted to do something interesting for Crayola, they’ve always been a children’s friendly company. Targeting and marketing towards those kinds of groups of people, which are young grade school kids and kindergarten. Since they have such a large name recognition and they instill their brand in young children, what better way for them to expand their product line is to have more advanced art supplies?
With the name recognition and a sleek new design for that product line while keeping the original crayons for younger audiences they can go toe to toe with some of the bigger brands in art supplies.
