We already know the ABCs of chocolate backward and forwards, but we love this design concept from Carmen González Montarelo, Clara Hevia Aranguren, and Mar Sánchez-Morate Palop. With minimalist packaging design, the imaginary brand feels high-end, but without all the fuss.
“Working as a publicist may seem exciting, but for Marta and Toni, it ended up being a profession like any other, full of rules and responsibilities. However, this feeling faded away during the weekend, when both spent their time cooking delicious recipes and calling themselves ‘expert chocolatiers.’
What began as a hobby to escape from the routine, seemed like another obligation. They just kept following instructions step-by-step, letting the most creative part of themselves go away. Because of that, Marta decided to get rid of those books, and from that moment, they would follow their own rules, willing to explore with all kinds of ingredients.”
