Student Week: Sunny Jim

by Jessica Deseo on 07/22/2020 | 1 Minute Read

Jam get's a fresh new look. Sunny Jim is a concept created by Nicolas Angarita & María Benavides from the Elisava Escuela Universitaria de Diseño e Ingeniería de Barcelona. The design, typography and color scheme showcase a concept of airy and lightness to this sweet delight. 


Sunny Jim is a redesign of the original brand from Seattle, which seeks to generate a new impact with a modern and fresh image in its traditional products adding some flavors to the already existing line. The new Sunny Jim looks to compete with the Jam brands already in the market by having a distinct image and color palette from the already traditional brands.

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

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