Student Week: MADE MY DAY
by Shawn Binder on 07/22/2020 | 2 Minute Read
Made My Day is a vitamin brand concept by Eunice Kang that could disruptive the vitamin business, should it ever be made.
The futuristically shaped boxes that the supplements come in are angular and remind us of all the tech we hold in our hands daily, while the color palette is more natural; taking cues from fruits and vegetables. In the end, this blending of natural colors with design-forward packaging and a minimalist font make for a cool and paired-down take in the supplement market.
Made My Day is a hypothetical supplement brand that provides vitamin products for millennials. This packaging goes with an app that helps customers make decisions for their healthy habits. On the package, the simple descriptions label will help customers quickly understand each supplement. The familiar package form, inspired by the smartphones that people hold in their hands every day, and the iconic brand colors inspired by the fruits and vegetables, and these iconic colors will be eye-catching in the market.
- Designer: Eunice Kang