Student Week: Go Groats
by Shawn Binder on 07/22/2020 | 2 Minute Read
Eating healthy for athletes on-the-go has never looked so stylish, thanks to the concept design for Go Groats by Eugenia Kudrinskaya.
The pattern on the packaging represents the sole of a running shoe since they designed the product specifically for athletes. The packaging itself is embossed, making this a vibrant meal that won't burn your hands post-workout.
"They're fast-compressed, brewed porridge for athletes."
The design of the glasses refers to treads on the soles of a sneaker as the embodiment of the metaphor "grit on the run."
Handy packaging that can be taken with you and brewed after a hard workout. The design of the corrugated cups is embossed, and this solution reinforces the reference to protectors, serving as a functional piece of packaging that allows you to hold the product in your hand and not get burned.
Go Groats! - "they're fast-compressed - brewed porridge for athletes."
- Designer: Eugenia Kudrinskaya
- Visualizer: Pavel Gubin
Engaging Talent LLC
Annie International Inc.