Student Week: FISZE, A New Seltzer Brand

Published

July 21, 2020

Filed under

Beverage Packaging, Student & Concept Packaging

Sometimes you want something a bit more literal.

The utilitarian and direct design of FISZE is both captivating and extremely memorable. The bubble-inspired ends of the letters that disconnect show how far you can design a typeface that tells the story of a brand. The gradient of orange showcases that, as a concept design, FISZE is a potential brand with limitless potential.

“I wanted to design using the feeling of carbonic acid and bubbles when I drink a seltzer, so I used circles in the logo. I also tried to show the feeling of carbonation disappearing from our mouths and made the lines of the logo disconnect.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.