Student Week: VITA Snacks

by Andrew Gibbs on 07/20/2020 | 2 Minute Read

Parents can finally rejoice and enjoy a moment of calm even in the dumpster fire of 2020 that is working from home with children.

That is if this concept by Ekaterina Torokhova comes to life.

The way parents barter and plead and beg their children to eat vegetables will be entirely different. VITA is a chilled snack concept that will make nourishing your children easier. The geometric shapes that are on the packages work within the VITA flavor system, and who love a functional design choice?


"Parents often have the problem of teaching their children about why they need to eat their vegetables and fruits. 

For starters, they have a lot of vitamins, and a growing body absolutely needs them. Of course, children often prefer sweets to healthy foods, but VITA product offers a solution for that age-old dilemma of a child's diet consisting of just sugar-coated nothings. 

This is a series of chilled snacks that feature different tastes, mixing fruits and vegetables into palatable mixes. Additionally, every child can enjoy them either chilled or thawed.

Packaging design illustrates different useful vegetables, fruits, and berries. Snacks with one taste get marked using one color, while snacks with mixed taste feature several brights elements. You can choose any taste that you want. The main idea of the package is that vitamins are complex and contain many components. Because children like bright constructors and shapes, we've imagined VITA as a virtual, tasty toy! 

 Eat vitamins, and be healthy!

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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