Grower Cosmetics Wants You to Chill
by Shawn Binder on 07/27/2020 | 2 Minute Read
Are you ready to start chilling? This no frills design is beautiful, and establishes itself in the cosmetic space with it's unique cylinder box shape that instantly unfurls the product. Less barrier between you and good skin care seems like a great thing. The design jettisons complex colors and dyes in exchange for earth tones and more natural packaging.
Grower Cosmetics is a small local brand of eco-cosmetics based in St.Petersburg, Russia. All the company products are based on hemp oil and natural ingredients. Core brand values are hemp oil ingredients, eco-friendliness and relaxing, chilling leisure. Grower Cosmetics is a company that cares that people excel in current urban environment.
One of the goals was to develop packaging that's suitable for micro-batches printing so the manufacturer could quickly produce necessary packages.
To convey the values in branding: a solution of simplicity and natural materials was chosen. As all the cosmetics are about tactility and care, packaging supports the same idea. It's a raw, handmade and honest experience that goes through the first meeting with the brand by taking the package up to the unboxing and actual bath experience.
The unique solution is a 7-sided gift-box made from micro-cardboard which reminds the 7-leaf hemp logo. Paper punch line provides an unusual unboxing experience so the customer sees all the gifted cosmetics set at once.
- Design & art direction: Yan Zaretsky
- Printing & package manufacturing: Alan Bur
- Photography: Anatoly Vasiliev
- Type animation: Sonya Nechkina & Yan Zaretsky