Hapi Shaving Is Fun And Inclusive
by Shawn Binder on 08/03/2020 | 2 Minute Read
We are all about inclusivity, and the design for Hapi, a line of shaving tools & cream forgoes the yesterdays of gendered shaving products. The illustrations feature a blue person — letting go of the idea of marketing to any specific skin color. The playful illustrations just show body hair on a bald person that is ungendered. This allows the consumer to see themselves in all of Hapi's products, and allows Hapi to reach a much wider customer base. Is ungendered packaging the way of the future when it comes to grooming products? We can only hope.
For over thirty years Gillette has been marketing razors to men and women separately, leaving many individuals out. It is time to change. It’s time to acknowledge that brands, like Gillette play a role in influencing culture. With that in mind, I spent the last few months taking a hard look at past and present shaving products and reflecting on all the individuals I want to celebrate with this rebrand. In Gillettes own words – “to strive to be better, to make us better, and to help each other be better. It starts today.” Instead of gendering the saying, let's be “the best people can be!”
Hapi means inclusivity and good vibes, and mirrors all of the great things we see going on in the world and strives to influence others to be more welcoming to everyone. Hapi also represents the androgynous Egyptian Nile God for Fertility and Growth, and no better name could grace this brand.
Dieline Media & PRINT Magazine