Steep Into Relaxation With Nirvana Tea Co
by Shawn Binder on 07/27/2020 | 2 Minute Read
We're loving this conceptual brand design for Nirvana tea, the design is modern, funky, and fresh in a market where serious teas have been the norm. The hand illustrated hand holding a tea leaf is a nice, accessible touch to the design, showcasing the deep and personal relationship each drinker of tea has with the leaves. The color-palette is warm and comforting, much like a cup of tea itself. The specks on the packaging recall images of the loose leaf tea contained within the package.
Nirvana tea will steep you out of creative blocks, give you solutions, and help you think clearly after a breakup. When nirvana came to with this branding, my first thought was that's a perfect name for a tea brand. Tea is a bridge to your brain to poke your potential, the logo is made with this concept. Gyan mudra or chin mudra symbolizes wisdom and it comes with a tea leaf.
- Designer: Kiran Uk
Annie International Inc.