Fiezo finds harmony in the quirkiness. The new line of sparkling waters features a playful and exciting serif font that bends and twists much like the illustrations that are featured on the can. The illustrated scenes featured for each flavor showcase quirky characters going about their day, doing random activities that ultimately draw the consumers eyes back again and again. The flavor combinations are nothing like we’ve seen in the sparkling water sector, further highlighting how perfect the seemingly random combinations of illustrations seem. Life happens, and when it does you’ll want to quench your thirst with fiezo.
Fiezo introduces its brand new range of naturally essenced sparkling waters to the Australian market. Each flavour is produced from a combination of one tropical fruit plus its complementary pairing. Blending these unique fruity choices together, Fiezo will get you completely mesmerized by its sheer freshness and let you experience a delightful harmony of taste.
The brand positions their product as an affordable healthy drink for those who want to pull themselves out of thirst and immerse in a fizzy moment even on the move. The packaging has to differentiate itself from that of the competitors, giving a refreshing and distinctive appearance.
