KAFFA Is Sustainable And Straight Forward Coffee Design
by Shawn Binder on 06/26/2020 | 2 Minute Read
The brand design for Kaffa is straight-forward, yet fun enough to distinguish itself from the pack of other coffee roasters. The pastel-colored circles that adorn each bag features information about the roast in a visually inviting way. The capital, serif font is not aligned, bringing further playfulness to the brand. Each playful element is balanced with the brand's straight-forward and sustainable brown package that contains the beans. Together, these elements create a unique and captivating coffee brand.
Kaffa is a small coffee brand with a big ambition to make the best specialty coffee around. Kaffa’s name originated from ancient Ethiopian name for coffee. Its journey continues with selecting only specialty grade coffee beans from farmers and producers in Africa and South America.
Branding and packaging are all about coffee and its flavours. Letters of the logotype are rising upwards as does the aroma from a fresh cup of coffee. The label copies the shape of a coffee bean. Each blend has its own colour combination that visualizes the taste profile of the coffee.