Numu Designed By Pupila Was Born To Unite Cultures Through Great Beer
by Jessica Deseo on 06/23/2020 | 2 Minute Read
There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has only kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way fucking better!
For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.
Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones.
Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer — or maybe two! So if you can excuse us, we’ll be out meeting new cultures.
- Designed by: Pupila
Dieline Media & PRINT Magazine
The GRO Agency