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Xoctail Is An Elaborately Sweet Dream

by Shawn Binder on 06/22/2020 | 2 Minute Read

Chocolates with a cocktail base? Count us IN. The chocolate packaging takes cues from the 1800s, with a serif font & cursive font bursting with personality and history. The illustrations are striking, but just retro enough to be hip and inventive. The elaborate designs showcase the brand as an elevated alternative to the highball. 

Chocolates with cocktail base. Inspired by the patterns of William Morris (1834-1896). The challenge was to combine a very traditional product with a contemporary and chic look through unique and daring flavors. Reinvent a tradition.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • Packaging Design: Eva Minguella, Jesús Alonso López y Miquel Campmany Muñoz.
  • Concept: Iara Martinetti, Nicolas Angarita y Jessica Sandoval
  • Design: Jessica Sandoval
  • Images on mood board: Maximilian Malone and House of Hackney and William Morris.

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