Dads have traditionally gotten some historically lame Father’s Day gifts. Moms receive flowers, go out to brunch, or get a calming massage; pops everywhere end up with ugly ties, coffee mugs reading “best dad ever,” or if they’re lucky, some golf balls. It’s little wonder then that so many dads say, “don’t get me anything,” while secretly, all they want is some uninterrupted time watching sportsballs along with a 6-pack of frosty beer.
Sadly, short of Taiwanese baseball or European soccer, there’s not going to be a lot of live options on TV this Father’s Day. But brewer Best of Kin at least has the beer covered with a smooth, thirst-quenching lagered ale. Dubbed “Dad Beer,” it comes from a German recipe and finds inspiration in the brews father would crack open and enjoy after a long day at work.
The label by Canadian agency Conflict is minimal, and the cans feature a white background with hand-drawn typography along with a doodle of a case of beer sitting atop a mini-fridge. It’s a no-frills, pragmatic, and utterly utilitarian design many dads would appreciate. The outer 6-pack carrier is equally sparse, and both the cans and the carrier provide an opportunity on Father’s Day for younglings to decorate and personalize the packaging.
Best of Kin’s brews Dad Beer in memory of their own father and the kind of beer he liked to stock in his mini-fridge. While dad will probably appreciate any gift, he’s probably going to secretly wish he had gotten beer instead of another pair of socks.
