Roasting Brew â professional coffer roasters in the specialty coffee segment. The team of the brand includes professional baristas, coffee roasters, Q-graders, winners and judges at the championships in coffee roasting. The specialty coffee market is growing rapidly, but the product itself remains difficult enough even for a professional barista â to brew the right coffee, you need to know a lot of details about a particular coffee bean: origin height, processing method, roasting time, descriptors, sweetness, density, acidity and so on.
Our task was to bring the company image in-line with their mission â to make specialty coffee easy to understand and use. The idea of immersion into an unknown or unexplored space became the metaphor for the new brand image. Coffee lovers are like divers or astronauts. They dig deep into the specialty coffee universe, lighting up with the beam of the lantern new uncharted corners, finding new tastes and unexpected combinations.
