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Chorus: A Beautiful Partner Vibrator

Published

Get ready to sing in chorus with your partner, thanks to this design for a couple’s vibrator. The peach to vibrant gradients are a beautiful color pallate that transcends gender-identities and perfectly represents the progression to sexual arousal through a color story. The gold foil embellishments feature the toys that are contained within the packaging, adding an element of clarity for the consumer.

Gold is universally associated with love, passion, illumination and magic. We used textured gold foil accents to help position the product as the leader, or the gold standard, in the category and create a more tactile experience.

We were tasked with creating the global packaging design for We-Vibe’s new couple’s vibrator, Chorus. The product is sold on 4 continents and nearly 60 countries. We needed to create a design that would resonate across different cultures.

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