Chorus: A Beautiful Partner Vibrator

by Shawn Binder on 08/05/2020 | 2 Minute Read

Get ready to sing in chorus with your partner, thanks to this design for a couple's vibrator. The peach to vibrant gradients are a beautiful color pallate that transcends gender-identities and perfectly represents the progression to sexual arousal through a color story. The gold foil embellishments feature the toys that are contained within the packaging, adding an element of clarity for the consumer.


Gold is universally associated with love, passion, illumination and magic. We used textured gold foil accents to help position the product as the leader, or the gold standard, in the category and create a more tactile experience.

We were tasked with creating the global packaging design for We-Vibe’s new couple’s vibrator, Chorus. The product is sold on 4 continents and nearly 60 countries. We needed to create a design that would resonate across different cultures.

The abstract curvy graphics were inspired by the exploration of the human body that comes during sex, while also giving a nod to the personalization and flexibility of the product.

The colour of each box reflects the colour of the product that can be found inside. The gradient moves from a soft and neutral to a richer and more intense colour to visually represent sexual arousal – starting with gentle foreplay and moving to more intense and passionate play.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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