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Boy Smells Illuminates Inclusivity By Releasing Non-Binary Candle Collection For Pride

by Rudy Sanchez on 06/12/2020 | 2 Minute Read

Examples of gender bias exist all over store shelves-pink razors, toys aimed at children based on ascribed gender roles, and fragrances in the beauty and personal care aisle. “Masculine” smells are typically woody, spicy, and musky, while “feminine” scents are floral, powdery, and sweet. But like colors and occupations, the concept of assigning scent to one of two genders is waning, just as the idea of binary gender itself is losing momentum.

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Brand Boy Smells taps into the growing consumer desire for gender-neutral products with a line of candles that are both visually and olfactory inclusive. Their line of Pride candles launched in commemoration of Pride month include scents that unabashedly combine earthy scents with floral aromas, combinations as nuanced as the cultural understanding of gender. The "Bundle of Pride" features six candles made from dyed coconut and beeswax with standouts like LES Named for the Lower East Side in NYC), a heady mixture of white cedar, peach blossom, black currant, cardamom, and jasmine rice, as well as PRUNUS, a combination of oakmoss, fig, plum, vanilla, and yuzu.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Each candle in the bundle comes in its own embossed, matte color and features matching packaging. A smaller version of the bunch comes as a set, housed in a pink box minimally adorned with neutral typography. Boy Smells' line of candles unsurprisingly forms a rainbow, which simultaneously represents no gender and all genders.

Editorial photograph
Editorial photograph

The Pride collection of Boy Smells also raises funds for The Trevor Project, which aims to provide crisis intervention and suicide prevention support to LGBTQ youth under 25. The Trevor Project runs a hotline, chat, and text suicide hotline, and provides resources for educators and others. According to the CDC, LGBTQ youths are five times more likely to commit suicide than their heterosexual peers.

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