Vira Oil Rebrand Is Futuristic

by Shawn Binder on 06/26/2020 | 2 Minute Read

The brand redesign for Vira, a car oil company allows the old branding to evolve. Utilizing the staple mint green, the brand design uses striking typography to invoke a futuristic feel. The shapes and symbols used on the Vira t-shirts are hip enough to be every day street wear, without diluting the mission of the brand. 

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We used the energy fueled mint color from the previous life of Vira, which made it possible to differentiate the brand from the competition.

The brand has two main directions — Vira Oil lubricants and Vira Cool liquids. We shortened the name to a laconic Vira, and the production areas were separated by signs: a drop for oil and a snowflake for antifreeze.

Overall, Vira produces more than 70 products. We have created a new label for each product, adapting it to the shape of the packaging.

Vira is a brand from Ukraine, which produces lubricants for cars. High-level specialists, imported ingredients, powerful production base — all this allowed to create a good, and at the same time inexpensive product. We have created a simple and functional identity system, that will be understandable to anyone, and which will be easily adapted to a wide range of products.

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