Play Brew Co Uses Illustrated Characters To Keep It Fun

by Shawn Binder on 06/10/2020 | 3 Minute Read

The illustrated characters that are featured on each can of Play Brew Co's limited-edition release are pure fun. Each character has a distinctly 70s, 80s, and 90s wardrobe, and have the stance of someone who is relaxed and ready to, well, play. The bold color-schemed used in each can make these beers pop off any shelf. 

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Play Brew Co is a Middlesbrough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the '70s, '80s and '90s.

We worked with Play Brew Co on creating their first range of special release beers to help them make a real splash in the saturated world of craft beer.

For this special release, we created illustrated characters, each taking part in a different activity directly inspired by the inspiration of the flavour-profile of the beer itself and the character of the hops specifically.

Lazy Daze is a New England-style IPA featuring huge citrus and tropical fruit hop character with a softer, smoother mouthfeel from the adjusted water chemistry, higher protein malts, and lower attenuation.

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With its fruity bold character, we were inspired to create a colour scheme and illustrated character that represented the tropical vibes of summer sports for ‘Lazy Daze’.

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We worked on a limited but bold color scheme for each release with a strong black keyline as a key recognizable brand feature to help the identity stand out across print and digital touch points.

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Double Dash is a double dry-hopped pale ale is brewed to give the flavor intensity of a DIPA at a more sessionable ABV of 5.5%. A bold, hazy, juicy pale ale dry-hopped at a rate of 17g/l.

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Editorial photograph

With its easy-drinkability and mouthfeel, we were inspired to create a colour scheme and illustrated character that represented the marathon-based session beer of ‘Double-Dash’.

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We worked on a limited but bold colour scheme for each release with a strong black keyline as a key recognisable brand feature to help the identity stand out across print and digital touchpoints.

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We created a range of merchandise surrounding the beer release to help the Play brand make a bold visual splash in the saturated market of craft beer.

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Editorial photograph

The merchandise included stickers and limited edition T-shirts which emphasises the unique names of the beers as well as the memorable mascots.

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Editorial photograph

You can follow Play Brew Co online by checking out their Instagram and you can also get your hands on this limited release by heading over to their Shopify page.

This is just the start for Play Brew Co and we look forward to working on more special beer releases across the year. Stay Tuned for more!

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