Established created a new brand of Korean cosmetics called VYVYD Studio.
“Our client wanted a brand that reflected the energy and beat of the popular artistic street scene in Hongdae, Seoul. Our solution was a set of graphics that are broken into rhythmic patterns and custom-designed lenticular components. The name reflects the line’s emphasis on bold color which is enhanced by the intricate lenticular design of the packaging that creates a pop.”
Two versions of the logo are printed across the lenticular surface creating a flashing in response to the client’s brief that the brand capture the dynamic energy of the street, constantly moving. We designed the packaging, graphics and identity, and carried out all the art direction, naming, launch campaign, and videos, thus truly creating this brand from the ground up.
