Yo&Go Breaks Yogurt Packaging Traditions With A Fresh Design That Features Beautiful Typography

by Jessica Deseo on 02/01/2020 | 2 Minute Read

Your yoghurt. Your rules.

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It’s a given that fruit yogurts are supposed to be delicious, natural and healthy. Packaging follows several tried and tested tenets: a logo stating the brand, a fruit photo to show the taste, additional advantages and inspiration according to taste.

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Yo&Go is a functional yogurt containing A2 milk and Beta Glucan. It’s targeted towards young, active go-getters whose lifestyle is dynamic and spontaneous. Our task was to create a packaging design that is relevant to both the product and its audience.

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We began with an ergonomic, easy-to-hold packaging shape, pleasant to the eye and easy to grab and go. We broke with convention and placed an over-sized logo on one side and a bold fruit composition on the other.

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The logo typography reflects the contrasts and vibes of modern life. The fruit composition is light and dynamic yet balanced. The packaging is light on words, but is eye-catching and appeals to the hearts of the audience.

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Editorial photograph
Editorial photograph

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