Toronto’s 7 West is a 24/7 restaurant that wanted to boost off-hour pizza orders. To do so, we redesigned their pizza boxes targeting current customers to show that pizza time could be any time.
We designed 12 custom boxes – one for each hour, day or night. Related clock graphics and fun copy lines gave you reasons why “Pizza Time Is Any Time.” So if someone ordered pizza at 1 pm, they received it in a box suggesting why 1 am would also be a great time to devour pizza.
