Fisher-Price's Latest Toys Honor And Support Coronavirus Heroes
by Rudy Sanchez on 05/05/2020 | 2 Minute Read
Since the advent of comic books, kids have played with toys modeled after their favorite superheroes or pretended to be these mythical and incredible protagonists as an amusing way to pass the time and create epic, homemade costumes. Generally, these characters display virtuous traits that role-playing can reinforce in youngsters.
Nowadays, it isn’t juiced-up dudes in skintight outfits fighting digitally created monsters, saving the day through selfless acts and feats of strength-it’s the medical workers and frontline employees performing non-essential services as we continue to weather the coronavirus pandemic. Mattel is commemorating those COVID-19 heroes in action figure form, with a portion of proceeds going towards charities supporting first responders.
The “Thank You Heroes” line of Fisher-Price action figures includes doctors, nurses, EMTs, and delivery drivers. There is also a Little People collection called “Community Champions” and includes a doctor, nurse, EMT, grocer, and delivery driver. Each full-sized figure and the Little People sets retail for $20, with $15 from all sales going towards #FirstRespondersFirst, a charity organized under the non-profit organization Entertainment Industry Foundation until May 31, 2020.
The packaging is standard fare for the toy aisle, with a simple windowed box dominated by blue, while the outside sports a medical cross pattern with a big thank you down the front. As the toys are limited-edition, the action figures will also appeal to collectors, and the packaging makes them easier to showcase without removing them from the box, but what's the fun in that?
Thank You Heroes figures are now available for pre-order from Mattel. While they aren't expected to ship until the end of the year, the toymaker will still immediately donate the promised funds.
Dieline Media & PRINT Magazine