R.A.W Life Branding Speaks To The Straight-Forward Nature Of It's Ingredients
by Shawn Binder on 05/04/2020 | 2 Minute Read
Nothing extra is the motto behind R.A.W Life, which thankfully translated perfectly to the package. Featuring three colors max per bar, white, black, and the color that indicates each bar's fruit/ nut flavor, the packaging is straight-forward. The no-frills brand design allows the healthy ingredients for each bar to take center-stage.
Healthy food is important part of everyday life. Fruits and nuts bars help to get enough energy for active life and are perfect sugar replacement.
The package design emphasize the minimal ingredients of the bar. As the product has only few ingredients, so the package has only color and the main information. Nothing extra.
Now the brand has several product lines and many SKUs in stocks, for example sport protein bars, sweets and multipacks. Also there were interesting limited editions, such as collaborations with fashion and health companies, holidays limited editions and so on.
In all these projects the main rule was the same — nothing extra. New Year limited — minimalistic gift paper. Multipacks — bright geometric shapes and colors.
- Designer: Marina Malygina