Marc Jacobs Beauty isnât just about indulgenceâyes, it is most certainly that, but itâs also about finding luxury in what may seem commonplace or routine, even when it comes to your mascara. Because sometimes you want to feel like a movie star and capture the mystery of transforming yourself in front of the mirror, even if the only camera capturing your likeness these days is on your laptop, and transmitting you across Zoom.
Continuing their long-term collaboration with NYC-based design agency Established, Marc Jacobs Beauty recently released their newest lengthening and curling mascara At Lashâd. The packaging for the mascara found inspiration in Jacobsâs love of classic stripes and sports a jet black along with a lustrous, metallic gold giving the product indulgent allure. It also comes with contemporary touches in the form of a textured scallop on the black stripe.