Get The Feeling Of Texas Right In Your Hand With Pearl xXx

I've never been to Texas, but if I ever go, I imagine it will have the same small-town feel that Pearl xXx lager beer does. The cursive font harkens back to all of those other beers you cracked open at a BBQ. However, the gold pattern that appears on the top and bottom of the bottle's branding is unique and purely Pearl. 

A brew made in Texas and designed by Texas based agency Guerilla Suit, who brought to life Pearl xXx larger beer. The typography and color story brings desert and delicate Americana vibes. 

Texas is blessed with an abundance of gems. From its people and the rich culture they infuse throughout the state, to its natural resources where we swim, hike and congregate, to the unique experiences that can only be had within our state lines. There is always something invaluable to discover in modern day Texas. And we believe it’s best enjoyed with a Pearl. Pearl is the gem of fine beer. The premium lager brewed for the Texas lifestyle. You will find Pearl in the hands of Texans new and native. Born in South Texas but shared wherever you want to take it.

Inspired by the original characteristics of the brand, Pearl xXx's updated design was created by Austin-based agency Guerilla Suit, helping to reposition the beer as a modern classic that Texans can identify with and others can adopt as their own. 

Pearl xXx's flavor and branding has been renewed and retuned to showcase its evolution, just like its home city of San Antonio, TX. The new Pearl xXx will be available in Texas starting this week, with full distribution in June.