Pink Pull Rose Will Keep Summer Fun

The label design for Pink Pull features a lightening bolt comprised entirely of foiled-flowers, a brilliant touch that showcases how fun rose wines tend to be. The lightening bolt is the hero of the label design, creating a brand experience that is hip enough to secure Pink Pull's appearance at summer BBQs for years to come. 

Karipidis Wines is a winery based in Thessaly, having an inherent tendency towards pioneering. We were asked to do the labeling for their rose wine as well as coming up with a name for it, targeting a youthful community.

Fresh mood and untamed personality are synonyms for rose wines, and are depicted on the label. In other words: Pink Pull. The laws of attraction are thunderous by nature, thus the symbol of thunder is central, being formed by a mosaic of flowers, which highlights the taste and fragrances that are enclosed in it.