Just Soup's Branding Cuts Through The Clutter
by Shawn Binder on 05/12/2020 | 2 Minute Read
The design for Just Soup speaks to the simplicity the brand takes when it comes to their food — not too many frills, just right. The watercolored illustrations make this brand feel like it's been around for years, providing it a level of ethos in the natural food space.
Today's convenience food doesn’t have to mean ‘fast' food!
People are looking for something that says simple and wholesome - something that takes away the clutter and noise. Something convenient that nurtures and restores. Just Soup delivers to this insight with the proposition ‘simple wholesomeness’.
We crafted a fresh handwritten logo - celebrating the simplicity of white and ensuring transparency of the product to help deliver an honest and genuine look and feel.
Collaborating with Phillip Small of Watermark Creative, we created beautifully crafted watercolor illustrations to get the perfect balance of natural and wholesome across this new delicious range.
- Illustrator: Phillip Small of Watermark Creative