Camden Heroes Celebrates Our Healthcare Heroes

by Shawn Binder on 05/10/2020 | 2 Minute Read

We're all for drinking for a cause, and thanks to Camden Town Brewery's new Camden Heroes lager, we can do just that. The rebranded lager utilizes a sleek white and light blue, coupled with a 3D font & branding elements that make for a striking drinking experience. 

Camden Town Brewery launches Camden Heroes lager – a thank you beer for healthcare heroes, with all proceeds donated to charity. 

We’ve seen an overwhelming response from the nation, pulling together to support healthcare heroes during the COVID-19 crisis, and we wanted to do our bit the best way we know how – through beer.

We’ve rebranded our classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting our healthcare heroes during this incredibly difficult time.

What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.

The Camden Heroes Lager is our way of saying thank you to all the heroes out there and will be available to purchase on our online web shop from the 29th April.

We are also donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.

Jasper Cuppaidge, Founder of Camden Town Brewery says: “We had so many people contacting us from hospitals asking for beers to replace their weekly pub team visits. We were more than happy to help but wanted to do more.

That’s why we created Camden Heroes Lager to say a massive thank you to the amazing healthcare workers and show our support the best way we know how, brewing beer. We are so grateful to all the incredible frontline workers risking their lives during this global crisis. Let’s raise a socially distant cheers to UK health workers.”

So, treat yourself to a thank you lager and let’s all pull together to raise money for our healthcare heroes.

Camden Town Brewery’s Camden Heroes Lager has an ABV of 4.6% and will be available from the 29th April on the Camden web shop.

Editorial photograph
Editorial photograph
  • Creative Director: Tom Bender & Tom Corcoran
  • Creatives: Derek Lui & Molly Milkof
  • Executive Creative Directors: Tony Davidson & Iain Tait
  • Group Account Director: Laura Jacobs
  • Account Director: Ollie Pym
  • Comms Planning Director: Anjali Patel
  • Lead Designer: Jackie Hudson
  • Senior Business Affairs Manager: Alex Coomer


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