Like Everything Else, Marketing Violators Must Move Online

Published

May 1, 2020

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My weekly trip to the supermarket used to look like a lot like this.

Iâd walk into the store and ignore my shopping list, hunting for bargains by seeking out marketing violators on the packaging. You know the ones, bright yellow and red color codes that scream VALUE, WIN A FREE TRIP, 2 FOR 1, and 20% BIGGER. The more they used red and yellow, the larger the offer.

The payoff was never gratifying. I was always sacrificing quality for a bargain, or spending far too long trying to calculate the best deal by comparing quality, value, and volume. I imagine weâve all been there in the aisle with two or three brands of toilet paper, running over the numbers in our minds.

John Glasgow

As co-founder and executive creative director of Vault49, John Glasgow focuses on craft, humanity, and optimism to help Vault49 create bold artistic solutions to delight people and deliver tangible results to its clients. John oversees the creative health of the studio and directs projects alongside creative director Leigh Chandler. His deep commitment to cultural diversity, crafted process, and efficient brand strategy is used to benefit clients such as Diageo, Vodafone, Kiehl’s, Baileys, and Pepsi. John was an internationally recognized street artist before starting Vault49 with Jonathan Kenyon during their final year at the renowned London College of Printing in 2002. Over more than 15 years, the pair have built Vault49 into the internationally recognized and commercially successful agency it is today. Throughout this period, they have remained focused on fostering an environment that acts as a catalyst for the finest creative minds, while attracting clients who want to push the boundaries.