Printer's Ale Manufacturing Co.'s "Printer's Everyday Series" Utilizes A CMYK Palette
by Shawn Binder on 04/09/2020 | 2 Minute Read
Sometimes simple design's end up leaving a lasting impression. The line of brews from Printer’s Ale Manufacturing Co. utilizes simplicity by sticking to four colors — cyan, magenta, yellow, and black. These colors alternate on their brews packaging to create a uniform brand identity that stands out on a beer shelf.
Printer’s Ale’s packaging pays homage to the everyday tools of his other trade—Cyan, Magenta, Yellow and Black.
Printer’s Ale Manufacturing Co. is a brewery in Carrollton, Georgia that honors its founder, Greg’s, family story: a great, great, great grandfather in Germany opens a brewery in 1800. His son immigrates to the United States in 1911 where he opens a printing company. Several generations later, Greg still runs that printing company. Home brewing all the while, Greg decides to go pro.