Widarto Impact Brings New Meaning To "Guilt Free" With Riesco Natural Iced Cream
by Shawn Binder on 04/07/2020 | 2 Minute Read
Guilt-free ice cream takes on a new meaning thanks to Riesco. The packaging for the ice cream brand is made from recyclable kraft paper, making it sustainable. Thankfully, the packaging doesn't have to make any design sacrifices to be eco-friendly. The illustrations are a nice flourish that makes this branding exercise absolutely delicious.
Ice Cream is one of the product developments of the Riesco Company. One of the company's visions was to reduce plastic waste from packaging. Therefore, all Riesco product packaging is made from food-grade kraft paper. For Ice Cream products, Riesco Company believes in making ice cream from premium natural ingredients and low sugar. This is what makes Riesco has a premium taste and is safe for consumption by all ages. We helped Riesco to create packaging designs that represent a natural, premium, attractive and exhilarating look when consumers see it. We designed 3 illustrations of botanical patterns as the main feature attached to the packaging. To support the impression of premium, we make a minimalist design and gold finishing. As a differentiator for each ice cream flavor variant, each label has a unique and distinguishable color.
- Agency: Widarto Impact