Nearly 450 Craft Brewers Collaborate On 'All Together' Brew To Help Restaurant Workers
by Rudy Sanchez on 04/07/2020 | 2 Minute Read
While some of us are fortunate enough to be able to work from home, some jobs are undoable remotely, like serving cocktails and food. Sure, takeout and delivery is still an option for some of the sequestered, voluntarily and otherwise, but that still means most restaurant workers are out-of-work due to COVID-19 for the foreseeable future. The impact isn’t just felt by the front-of-house, as the decreased business is forcing restaurants to trim back-of-house staff, and without patrons, that means no ordering, disrupting an entire supply chain of wholesalers and suppliers.
The decreased sales act as a series of economic dominos, as ancillary businesses start to feel the weight of the cascading tiles on their back. New York craft brewer Other Half, seeing the devastating and immediate effect COVID-19 has had on the hospitality industry, has started a worldwide beer collaboration called “All Together,” with proceeds supporting Restaurant Workers Community Foundation.
The recipe, provided by Other Half, is comprised of ingredients common enough that most breweries should be able to source them and versatile enough that it can be customized. It's also free to use for any beer maker that chooses to participate. The label, provided by studio Stout Collective, is also free to use and is designed with a small space for custom artwork. Blue Label has offered to print the labels at cost, and Craftpeak is lending its expertise towards the project’s website.
So far, 448 breweries from 40 US states and 29 countries have joined the collective effort, many of which are also struggling financially after being forced to close taprooms and dining areas, sending employees home.
The collective members of All Together are asking customers to sign up for their mailing list to be alerted when the helpful and cooperative beer is available for purchase.
Dieline Media & PRINT Magazine