TANGENT GC's Washing Products Are A Minimalist Marvel

Tangent GC's line of washing products is no-frills all-thrills with it's minimalist typography that gives the brand a highly polished look without looking half-baked. It's a design marvel that relies on the type, bottle shape, and medicinal cap to give the bottle a feel that is refined and well-executed. 

Tangent GC specializes in organic care products. Now they have transformed their full range of washing products.

We were asked to improve the packaging in parallel. We sourced and designed new square bottles made of a lightweight bioplastic from a renewable resource. They come in two new sizes, 500 ml and 1000 ml, that cover everything from everyday detergent to specialty products like cashmere and hypoallergenic detergent. All products are vegan and cruelty free, and produced in Sweden. The minimalistic typography treatment and information hierarchy follow the same structure as found on our previous designs made for Tangent GC. The new products will be found in well-established fashion, concept and department stores around the world from March onwards.