The brand redesign for KOKUIZA brewery is a geometric marvel that utilizes bold colors and unique shapes that don’t overwhelm the recognizable brand logo. By allowing the signature K to always be the hero of bottle across brew flavors, KOKUIZA is instantly a classic.
Rebranding project for KOKMUIZA brewery. The task was to redesign initial labels and visual identity to:
1. Improve brand name visibility on labels.
2. Create better differentiation among products within the brand lineup.
3. Create a time-efficient design system that would allow creating multiple cost-effective designs within a short time frame.
4. Create an additional “TEST” line for experiments that are sold only at brewery’s own store.
The result is a design system with colorful, geometric illustrations, a clear, recognizable brand name while maintaining a fine-tuned signature K letter mark.
