Ready, Set, Flow. Premium CBD Brand hanayu

In these stressful times, we probably could all use a little CBD. Thankfully, start-up hanayu has found a way to bring simplistic design to a very saturated market. Utilizing a personality-filled serif font and visuals that recall the abstract watercolor paintings many of us stuck at home are completing, the branding strikes the perfect balance of sleek and playful. 

The start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.

The hanayu brand design uses striking, abstract elements to present the brand messages consistently across all channels. Conceptual visuals illustrate the topic of “finding focus” and offer the opportunity to create a strong series of key visuals for packaging and social media. The photographic style and choice of motifs create a concise visual identity and emphasize the concept of “serenity”.